Our Management Team

  • infoBruce Alves

    Bruce Alves

    BUILDING AND EQUIPMENT DIRECTOR

    Bruce and his team keep our buildings looking good and our medical equipment functioning in tip top order.

  • infoDawn Butcher

    Dawn Butcher

    CORPORATE SYSTEMS DIRECTOR

    Dawn and her team work together to fine tune many processes that maximize our patient experience and quality of care.

  • infoChip Deitrich

    Chip Deitrich, CPA

    DIRECTOR OF FINANCE

    Chip manages and supports a team of experts in Accounting, Patient Finance, Purchasing and Receiving, and Managed Care.

  • infoDebbie Eldredge

    Debbie Eldredge

    EXECUTIVE VICE PRESIDENT AND CHIEF OPERATING OFFICER

    In addition to managing the day to day operations at PCLI, Debbie supervises and provides support to our corporate directors.

  • infoRobert Ford, MD

    Robert Ford, MD

    PRESIDENT AND CHIEF EXECUTIVE OFFICER

    As owner of Pacific Cataract and Laser Institute, Dr. Ford inspires a corporate culture where people go to great lengths to treat others as they would want to be treated.

  • infoMarlin Gimbel, MBA

    Marlin Gimbel, MBA

    DIRECTOR OF PROFESSIONAL RELATIONS

    Marlin and his team facilitate relationships with the optometric physician community and support these doctors' needs.

  • infoBob Jasa

    Bob Jasa

    DIRECTOR OF HEALTHCARE INFORMATICS

    Bob and his group improve the quality of our care through electronic processing of patient financial data, medical records and real-time monitoring of patient flow.

  • infoGordon Johns, MD

    Gordon Johns, MD

    MD DIRECTOR

    In addition to maintaining a busy surgery schedule, Gordon plays a supportive role to our team of surgeons and manages our Quality Assurance program.

  • infoMichelle O’Hara

    Michelle O’Hara

    SITE DIRECTOR

    Michelle supervises and provides support to managers of our 17 facilities. Her daily goal is to have smooth running offices, delighted patients and staff who love what they do.

  • infoLarry Roth, MS

    Larry Roth, MS

    DIRECTOR OF INFORMATION TECHNOLOGY

    Larry and his staff keep our vast computer network operating smoothly. They also continually improve our laser vision correction through research and development, top notch maintenance, testing and engineering.

  • infoDavid Stanfield, OD

    David Stanfield, OD

    OD DIRECTOR

    Besides seeing patients in a very busy clinic, Dave provides management support to the optometric physicians on our staff.

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