Pacific Visioncare (PVC) is a vision plan owned by Dr. Bob Ford and developed by PCLI for the benefit of our optometry friends.
We offer several plan options to employer groups:
After years of listening to doctors voice concerns about national vision plans squeezing them with poor reimbursement, we developed this program. It was launched 6 years ago in Idaho and 4 years ago in Washington. Our goal has been to provide excellent member benefits and pay providers fairly.

If you are in private practice in Idaho or Washington and control your hardware pricing, I invite you to become a provider for Pacific Visioncare. We will cover the credentialing costs.
Click to request an application.
Savvy optometric physicians, who have carefully reviewed our reimbursement schedule are excited and supportive of the program.
Click to read their comments.
Things that make doctors happy with our plan include:
- Simple paperwork and claims processing
- Good reimbursement
- Ability to charge full fees for hardware upgrades
- Freedom to use the lab of their choice
What employer groups like are:
- Premiums that compete with most commercial plans
- Annual eye exams—instead of one every two years
- LASIK discount in addition to other benefits
- Friendly local administration
- Few eligibility restrictions
- Availability to small groups
At this time, we can only serve organizations with employees in either Washington or Idaho.
Dr. Ford is not interested in taking profits out of PVC. When funds remain after claims and expenses are paid, it will signal that provider reimbursement needs to be increased. Our commitment is to serve optometry and this insurance plan is another way Dr. Ford and PCLI can give back to your profession.
When you rub shoulders with employers or decision makers in your community, tell them about Pacific Visioncare. If you’d like us to contact an organization directly, kindly give us the information. Call or
email me—or access the confidential lead form on our website:
Washington Leads Idaho Leads.
Thanks for your support. We hope this program helps you become more successful.